Monday 16 March 2009

Video Killed.......

It’s not enough to write songs, record them, put them in order and onto a CDR, get someone interested in them, design the artwork, play them live to people, write a press release, and smile for a photograph, but then you are almost obliged to make a video. “A good strong concept that won’t cost any money to make” the fella from the record label told me this week. Why not?

The golden age for music videos for me was 120 minutes on MTV in the early 90’s where there seemed to be a whole bunch of really good bands both here and in America, with cash for a decent video, and a platform like MTV’s night-time nod to indie cool in 2 hours. Our experience of video making however stops quite short of the mark, even the mark as it existed in 1992. Our video for Punch in The Face took about as long to make as the track itself, and focused heavily on matchstick drawings rather than us. Likewise, Mr Simian at the record label mixed some random vintage black and white footage with Machinima and came out with something quite brilliant for our toe tapping instrumental MHz.

The latest signing to Sharkbatter Records Sarahjane Swan has already made a video for her forthcoming single “I Am Just the Past”. Sarahjane is a songwriter and artist based in the Scottish Borders and this track was produced by Shark Batter's co-owners, Glimmerfin (The Stone Ghost Collective) and rogerSIMIAN (The Stark Palace). They also made the video, which is set mostly in a cage, features fairy lights, fairy wings, pink hair and Sarajane cutting some moves. When Kono Michi made her video for "When I Don’t Come Back” she sang the song in the bath. My brother and I can’t complete with this, although still have to come up with something for our track “On the Brink of Tears”. The only thing we’ve thought of is hobo chic with clown undertones, and a bit of a funny dance. If anyone has any great ideas, or wants to come up with a story board, find a location and props, star in it, get someone to shoot it, then edit it, then give me a call.

Get a look at Punch in the Face here.